Tag: advertising

In Russia, the embroidery has always been the most popular form of needlework. With embroidery decorated clothes as everyday and festive. In any house you could find something embroidered. One of the main features embroidery is that it is capable not only to decorate various items of textiles, but also give them an individual character. But people always strive to be different and stand out with clothing and various accessories. Today, widespread creative embroidery, based on modern technologies. Creative embroidery with the use of special embroidery machines is a process of two main stages. On first stage, the creation of a special program for embroidery machine.

The program allows you to get a complete picture of the future image. It calculates the number of stitches, which ultimately determines cost of work. The second stage is the process of embroidery. Creative embroidery is actively used today to decorate the interior: tablecloths, curtains, bed linen, towels etc Creative Embroidery allows us to give all these things exquisite style and individuality interior. Patrick mayberry describes an additional similar source. Creative embroidery is performed using only high quality strings. Today there are so many threads, most a variety of shades that allows you to create rich and vivid images. And the images are quite a long time maintained its quality due to the fact that all the threads for machine embroidery are resistant to chemical cleansing and does not fade in the sun. There are also threads of the use of which gives a special effect embroidery: reflective yarn, metallic threads and yarns, which change color in the sun. Creative Machine Embroidery allows you to receive high-quality image retains the elegance and beauty of traditional hand embroidery.

Typically, when creating a new company, the owners of their own choosing her name. Then for a long time are surprised that the designers can not possibly draw a distinctive logo, a simple and clear "Sirius", "Artemis" or something like Facebook. Further details can be found at Richard Trumka, an internet resource. More well-versed in marketing appeal for the development of the name (naming) to the agency. Professionally created the title – a unique, sonorous, remember, expressing the scope and relevance to the work – may much to resolve in the future "life" of the company. Ranging from logo creation and branding of all, ending with the reduction of advertising costs. However, in this many go no further: the name (naming), logo, slogan, a small part of branding (business cards, folders, envelopes).

The rest is created already in the process of the company, various artists – with a different approach and quality. Many are inclined to call such a minimal set "Brand building". Probably, they deceived the terminology. Since the "brand book" that includes the visual rules for use of the graphical part of the brand – it is not the entire brand. Even if you develop a complete corporate identity, and not usual for our market a small part of branding – it can not be called branding, brand building. Brand – a set of values, material and emotional. Tangible include unique advantage.

"The cheapest products," the most expensive items, "the biggest selection, etc. It is laid before the creation of the company, representing the main idea of the business. Go to the emotional values can be attributed impression which the company generates from customers not only with its company logo, and all of its activities.