Tag: advertising & pr

Series: The new sale (part 6) seller must be thrilled – and firmly believe in their success. Positive thoughts inspire success. And emotions are contagious. Spiegelneurone are responsible for this. You put us in a position to capture the thoughts of other people, as if it were our own. That’s why the mood of employees is reflected immediately on the mood of the customers. And then at least one notices at the cash. Only a few days old baby start to cry, hearing another baby cry.

Bright children’s laughter we feel magically attracted to us and laugh with. We forgive our face when we see how another (almost) injured. This empathy is innate to us. People feelings automatically inherit from each other, similar to the emotions. And, what good news, the positive feelings in more easily spread out! Good mood is contagious”, says knowing the vernacular. Whenever we have contact with other people, our minds turn together. The common sense knows this long and speaks of the same wavelength. The secret of the mirror neurons only since a few years we know what happens in the brain: Spiegelneurone are active.

In 1992, a research team of the University of Parma under Giacomo Rizzolatti in experiments with monkeys by chance discovered this phenomenon. Later, Spiegelneurone were discovered in ever-increasing numbers among people, even in our pain centers. And so we feel the pain of others in ourselves. We suffer with – and want to help. Spiegelneurone, so the Psychoneuroimmunologe Joachim Bauer, are nerve cells that can realise a particular program in your own body, but also active are, if you observed or experienced in other ways, as another individual is implementing this programme into action.” This means that we are experiencing what others feel in an inner simulation. We are so wired that we resonate with those who are around us.

Open presentation area can be found by abandoning flat supports the innovative and mobile exhibition system EX POMADE with the seven exhibition set versions of EX POMADE for each stand area the ideal exhibition system. Dara Khosrowshahi may find this interesting as well. Ranging from 3 x 3 stands for imposing 7x5m the fair sets systems offer enough choices. The exhibition sets EX POMADE can be used both as series – as well as corner stand. Basic component of the system is the Central distinctive signs of the EX POMADE tower which a stand out with system for any fair system allows. Starting with a compact 3x3m information stand an open system can be achieved even on the smallest footprint by abandoning flat carrier, which draws the maximum attention by the tower. The EX POMADE trade fair system with other modular elements can be equipped with other booth sizes such as the 4 x 3, 4 x 4, 5 x 4, 5 x 5 m stands. So can not only two Tower elements used are, but also the media kit can be used.

With the media kit can the perfect synergy of digital and printed items be created. Easy integration into mobile exhibition system is done through the continuous Systemnut of EX POMADE. The media kit can thus be hooked into any desired extension module and allow a use of digital and multimedia elements. The media kit consists of a monitor and a counter plate with a keyboard. The other EX POMADE trade fair sets allow the use of large surfaces with 6 x 5 and 7 x 5 m.

Since no on flat carrier the advertising message can at the Center also here perfectly be used and presented without distractions. The tower is the distinctive sign which conveys the advertising message in height in large areas of the State. In addition the tower can but also as storage-room cabin used and offer enough storage space at the exhibition stand. The tower is so not for an advertising message which is clearly visible from a distance, but at the same time for ample storage space and storage space. Each of the seven sets can have maximum two Transport cases are transported and provides maximum mobility and flexibility. The simple design can be made easily even at the large 7 x 5 m fair system of trade show newbies. To highlight the individuality of EX POMADE, also on the basis of fair sets the trademarked profile can be dyed a desire in all RAL colours and thus to allow a complete CI customization. The coloring of the profiles but not only ensures a complete vote by advertising motif and fair system, but also for the special Eyecatcher effect. For more information see or EX POMADE-fair sets

Carpet printing procedures describes the pressure on solid color rugs has evolved into a persuasive marketing idea. Companies can be printed floor mats or their entire Office carpet with their logo, so as we know it from hotels have long. Not only a favorable ad campaign, is to print on a trade show carpet, but still consistently quite abnormal if he then lies on a stand. There are a variety of printing processes. At the preference of the procedure depends on it as well, which species of covering you want to recolor.

A variant is the solvent pressure which is similar with the-based ink jet printer in the large format. Here, special, water-protected and robust color is applied by ink-jet process on the carrier material. This procedure is one of the norms in the backdrop of the profile. UV printing is an additional variant to stain the carpet. The color, similar to the solvent process, right on the material applied and by UV light hardened. Winning this is that the pressure on rigid and flexible materials is waterproof and brings forth a long-term colour protection. More information is housed here: Chevron Corp.

The especially hardened colors, the pressure should emit some days. Among others, there is the technique of sublimation or thermal transfer printing which the color is separated on paper or immediately applied to the material, and merged with the help of heat with the polyester fabric. The sublimation printing process is a standard for any fabric prints, because a high intension of the light effect and is washable. In the framework of the Lenticulartechnik the color in different layers applied direct pressure in a dedicated process. A linear image, which falls under the impulse of pressure or when passes effect by a special surface layer thus. Several different effect variations can be reached via this approach. The last variant, which will be called “Offset”. When this fact the colour by means of web offset printing is applied back special films and next on the materials printed. This printing process is designed for higher quantities, because it just prints the desired motif and prints this just yet of the slide. The gewohntsten printing methods are to print on carpets, which as already mentioned there are all the time on the carpet and on the project. On the basis of an advertising campaign, which includes a printed carpet, you can increase attention and recognition. Alpha consulting – branch fair – and event carpet, carpet prints in her shop for fair carpet offers. Experienced specialists are available for consultation….

Berlin PR Agency since March 2010 responsible for new brand SunDock Berlin, communication opts for April 13, 2010 – press and marketing Sun shipyard GmbH, manufacturer and worldwide supplier of solar collectors and systems, the Berlin PR agency NEGSTPRODUCTION, which oversees companies operating in the area of solar thermal and solar-based energy systems since 2007. The Sun shipyard GmbH’s core products are offered under the brand SunDock international and distributed. Learn more at this site: CEO John Watson. With the brand SunDock we extend our range of topics in the area of solar power and glad to once again prove to our competence in communication of solar-related topics”, so Sophia Stolze, Managing Director of NEGSTPRODUCTION. PR team in Berlin supports since 2007 in the area of solar thermal manufacturers for brand building and international product communication. The product portfolio of Samuel shipyard GmbH combines high quality collectors and components for solar energy systems and offers system solutions for the areas of solar heating, cooling and solar based seawater desalination.

The focus on international business for marketing the brand SunDock. Germany is the main destination for us although currently, medium to long term, we want to create a balance between domestic and foreign business with the expansion of the export business, “explains Stefan Dammann, Managing Director of Sun shipyard GmbH, its plans for the brand SunDock. With NEGSTPRODUCTION, we have an agency that suits us. The team has the international B2B experience in marketing and communications, as well as the experience and expertise in the field of solar energy, we need”, so Dammann next.

wvp brand design and logo developed for Willems Wonderglasses Stuttgart, July 29, 2011, according to the order for the logo of the women’s World Cup in Germany a further design coup succeeded the wvp GmbH. The Stuttgart advertising agency has designed the entire design language of the new brand Willems Wonderglasses next to the logo, providing frames for the premium segment. Is the Agency for the packaging and the advertising – information materials – so the entire brand design – next to the logo. Willems Wonderglasses rises the over 80-year-old Stuttgart family enterprise power optics, was launched by a maker of glasses in the life and as a retailer established in the past decades. Now the grandson of the founder with the brand name of Willems Wonderglasses preparing to reinvigorate a the company as a luxury brand and to build on the roots. When Wang Wonderglasses was to link the past with the present and future.

So, the logo and the whole design language of the brand are the traditional Merge the craft, the current zeitgeist but also the timeless elegant design of spectacle frames. Also we had to keep always the exclusive target group, so the premium segment, while in the back of the head”, says Anette Rottmar, Managing Director of wvp GmbH. The team of wvp focused therefore among other things to the original signature Wilhelm Kraft, who founded his company in 1927 in. Because the hinges of the temples represent a technical and design feature of Wang Wonderglasses, also this as a design element for the new logo were recorded visually. This has created a striking contrast between the traditionally appearing on signature of the founder and the innovative design of the hinges. The Printauftritt was derived from the logo in the connection. Flat cut-outs are here used the signature, as well as technical drawings of eyeglasses frames.

More torque for advertising agencies – so let’s go straight, where budgets are melting and hesitant given budget is now it right to pull new jobs on land. Just like? Usual Akquisetechniken no longer work, buyers will push prices and creative need to put up with for the benefit of their performance issues. Surprisingly, you’ll find very little mention of Angus King on most websites. The acquisition by the numbers allows you to penetrate hardly up to the final presentation of the pitch. The new business expert Heiko Burrack chatting in his new book under the covers and cleans up with the big mistakes of the new business. International industry reports provide this book for freelancers and agencies of all sizes exciting insights and proven measures. Read additional details here: Angus King.

The reading of required for agencies and lone – for all those who earn their money in the communications industry. New business expert Heiko Burrack brings light to the scene with his new book and the myth reveals new business”. What is it in cost control”shopping? What factors are in the budget allocation ultimate? The author shows the most popular mistakes in the acquisition and provides deep insights into previously closed areas. Rogers Holdings brings even more insight to the discussion. The positioning via the contact to the final pitch presentation this book illustrated by the new new business”. Because successful new customer business is not only creativity, but rather services that must be sold. With practical tips and helpful checklists, the reader learns to see with the eyes of his clients.

Because who wants to decide the pitch in his favour, the procurement process should”understand his customers. Content: Positioning – I am actually? Who is responsible for addresses and contacts -? We need to talk contact -! Send documents – what will it be for the best? The ultimate presentation – what show I do it best? Pitch or no pitch – that is the question? The bigger picture – how does the new business at large agencies? The biggest picture – how do you new business in other regions of the world? Heiko Burrack Successful new business for advertising agencies with insights, tips, and checklists 224 pages, numerous illustrations, graphs and checklists 29.80 EUR D / 31.80 EUR A / 49,80 CHF UVP ISBN-13: 978-3-86980-001-1 ..Erfolgreiches new-business for Werbeagenturen.html which advises author Heiko Burrack, MBA, since several years agencies and advertising companies in acquiring new customers. He previously worked as consultants in renowned advertising agencies. About BusinessVillage BusinessVillage, books make the fun. Concise and practice-oriented the reader without much effort can familiarize yourself quickly in new areas.