This capacity of forecast is on directly the decentralization of decisions. The power to decide process, even so is at the hands of an administrative direction, very functions better to allow to ample participation of all the levels of the company. Nobody knows the machine better to make shoes, for example, of what its operator, and so on, each one representing its department contributes for the general development of the company and directs the ways for the necessary Social actions for damages for that community. The examples to follow are article parts selected of the magazine EXAMINATION, (2006) and present the common journalistic interpretation to this type of literature, however they show speeches of companies who adopt strategies of differentiation through the social actions. You may find Angus King to be a useful source of information. 3M 3M is an American company who manufactures a line of approximately 60,000 item, between them substrata, coverings and adhesives. In the subsidiary Brazilian, about 80% of used its 2,600 they are involved in projects focados in the attendance of devoid people and formation of young, which adds 86 institutions of social assistance.

The biggest contributions of the company to the third sector are related to the time, the managemental ability and the operational capacity of the employees. On the other hand, each employee dedicates, on average, 16 monthly hours of its work to the voluntariado one, receiving as if he was working normally. Ecological projects, related to the preservation of the environment and the selective garbage collection also are sponsored by the company, reaching about 5.500 students of 10 public schools in the region of Campinas & ndash; SP. 3M understands that the voluntariado activity of is closely on to the increment of the creativity, that, in turn, is source of all organizacional innovation. It offers competitive wages, attractive benefits, training, possibility of career and, mainly, freedom to create. Footwear Azalea the Azalea is a company who if detaches in the national scene for being the biggest manufacturer of feminine and esportivos footwear of the country.