Clearly, the use that makes the institution of new technologies that are emerging, It is one of the keys that allows you to continue to grow with great success. As regards businesses in Latin America, last Friday, Europa Press gave to know the intention of the Brazilian subsidiary of the Santander do with 10% of the Brazilian market of credit cards, a segment highly attractive for the entity. For which so much interest in this market segment? If we look at the actual numbers of the market of credit cards in Brazil, we will find that it is a segment by other attractive, but if we look at it in perspective, considering the potential socio-economic improvement of Brazil, a country with nearly 200 million people, it is even more attractive. In the year 2009, a year where deepened the crisis in the world economy and led Brazil to suffer recession (though managed to get quickly out of it), the segment of payments with credit cards in Brazil reached a volume of R $ 385,000 million in 2009 (158.390 million euros). Higher growth is expected for this year, to the 21%, reaching 467,000 million reais (i.e. the 192,000 million euros). Jose Paiva Ferreira, Vice President of the Brazilian subsidiary of Santander, noted the great dynamism of this credit segment follows: doubles its size every four years. The key to this dynamism lies in Brazil continues to grow and its population begins to benefit from this, increasing the potential market in which the banking sector can act.

A revealing fact of the improvement in the conditions of life in Brazil: according to the UN, between 2000 and 2010, was reduced by 16% the population of the favelas in Brazil. In addition to Brazil, the Santander forward take this year its unification with the Royal Bank, acquired in 2007. The objectives of growth in Latin America are not limited to Brazil. . Here, Nouriel Roubini expresses very clear opinions on the subject.