Day seminar recommendation marketing on 1 October in Frankfurt your best seller? An active positive referrers. As surely as the Amen in Church, he ensures high-quality new business. Its graduation rates are far above those in the classic distribution. Because recommender have a confidence bonus. You make them curious about and spread the buying mood. Their recommendations appear credible and neutral.

This purchase resistors reduce significantly and the say Yes is easy. Recommended business is more or less already pre-sold. This results when the one who has received the recommendation, a more positive perception, a higher willingness to talk, shorter talks, a lower price sensitivity, higher-value purchases, speedy decisions -, and a more business practices. Quickly to new referral business. The new ‘ referral marketing can but very much more.

It is far more productive than the often troublesome from a customer perspective, yes sometimes embarrassing begging a few addresses. The new recommendation marketing is developed systematically and strategically built up during a four-point program. It in two worlds takes place today, which always more link: offline and online. In particular this involves Association buzz marketing, that is similar to the word of mouth, essentially corresponds to the reference selling viral marketing, as online referral marketing applies strategic recommendation marketing, marketing of the future in particular, the impact of the financial and economic crisis, as well as the Internet have permanently changed the referral marketing and further brought to the fore. Who today consumed or invested, rather believes the messages of his personal environment or the Web comments of unknown third parties as the often treacherous glossy brochures from vendors and providers on the market. In particular the so-called brand advocates’ who act as opinion leaders and multipliers, large influence on the purchasing behavior of other people.